Our story
It starts with avocado.
It grows from there.
Avokita brings Fresh Hass Avocados, under one brand, built from produce experience and shaped for the way people buy, serve, sell and enjoy avocado today.
About Avokita
It started with produce. It grew into a bigger idea.
Avokita grew from experience in fresh produce and a simple idea: avocado has a place far beyond the produce aisle.
Fresh Hass Avocados are where the story begins, but avocado can also be ready to serve, and part of countless everyday meals. That thinking shaped Avokita into one brand for Fresh Hass Avocados.
For consumers, that means more ways to enjoy avocado. For Retail, Foodservice and Distribution, it means more ways to bring avocado to the people they serve, with products and formats built around different needs.
More possibilities. One brand to bring them together.
Our approach
Start with the product. Build around the need.
Our approach begins with understanding the product and the people who need it. From there, we connect product knowledge, formats and clear information to create avocado solutions that make sense in the real world.
Start with the avocado
Start with the avocado.
Understanding product characteristics, origin and quality creates the foundation for every Avokita solution.Think beyond the SKU
The right avocado solution depends on how it will be bought, prepared, served or sold. That’s why we think in terms of needs, not just products.
Make the details easier to understand
Origin, formats, specifications and product information should be clear, useful and easy to find.
Stay close to the conversation
Products move through people and partnerships. We believe clear communication and strong relationships help turn the right product into the right opportunity.
Product first. People always.
"For me, business starts with people. Strong relationships are what turn opportunities into something that can grow and last."
Woman-Owned
Leadership built around people, relationships and opportunity.
Avokita is led by Daniela Rivera, CEO and one of the people shaping the vision behind the brand. Her leadership puts relationships, clear communication and long-term value at the center of how Avokita wants to grow.
That perspective matters in a business built around people: the partners behind the product, the customers bringing it to market and the consumers who eventually bring it home.
Quality
Quality from origin to every delivery.
For us, quality is more than how a Fresh Hass Avocado looks. It starts with clear information about origin, product characteristics, specifications and the standards behind every program.
We believe buyers and customers should know what they are receiving, where it comes from and what supports the claims we make.
Quality starts with the product.
Every Fresh Hass Avocado has characteristics that matter, from origin and size to ripeness, handling and intended use. Quality begins with understanding those details and communicating them clearly.
Know where your product comes from.
Origin and traceability information help create a clearer picture of the product and the path behind it, with details communicated where applicable.
Good decisions start with clear information.
Nutrition, formats, specifications, handling and other product details should be easy to find and easy to understand when they apply.
Verified standards. Clearly communicated.
Food safety and certification information should be clear, current and specific to the product, facility or process it applies to. We believe every claim should be supported by the right documentation.
Clear product. Clear information. More confidence in every decision.
Business Solutions
Find your Avokita
For Your Business
Fresh Hass Avocados for retail, foodservice and distribution.
For Your Business